The Digital marketing sector in India has seen tremendous growth in recent years as a result of an increase in web users, which has driven nearly all companies and groups to implement plans of action online.

Right Now, Digital marketing is ablaze with potential opportunities as  companies and individual seeks to leave a digital mark on the vast global Google ads web. There is an increasing need for Digital Marketing heroes who can navigate this growing environment since online spaces have evolved into viable platforms for branding, promotion, and advertising. 

If you’re a part of or want to be a part of, this fast-paced, inventive, and testing sector, keep reading to learn about the greatest work roles in Digital Marketing and the digital marketing salary for freshers.

Career scope of Digital Marketing

• Digital marketing is a booming business, and it can lead to a lucrative career as an advanced promoting expert. 
• Many businesses and brands have begun to focus their efforts on Digital Marketing as they realize its importance, which has sparked a surge in demand for candidates with certain advanced marketing skills.
• Almost every country on the earth will be advanced in the coming years. In light of COVID 19’s pandemic spread, this digital marketing phrase has gained significance.
• In addition to currency and web-based corporate offices, all aspects of life have gone online.
• So the need for businesses to get online will increase the demand for digital marketing analysts, digital marketing salary per month for freshers, and user interest in digital systems.
• The field of Digital Marketing can provide a multitude of career opportunities as well as excellent pay, significantly increasing interest and opportunities within the marketing sector.
• As well as these, Digital Marketing promotion serves as a broad platform for branding advancement.
• The most cost-effective way to get your message out and build a loyal customer base may be through Digital Marketing compared to traditional marketing tactics.
• It will result in a fantastic financial reward, as well as the opportunity to expand into a larger market and grow.

Why Digital Marketing?

• It will offer you a lot of job chances and offer you a fresher digital marketing salary.
• You’ll be in high demand if you’re skilled in digital marketing.
• It can also refer to a challenging job opportunity that is also exciting.
• It can serve as a foundation for assisting you in becoming a businessperson.
• You won’t need any special training to become a Digital Marketing expert.

Careers in Digital Marketing

Businesses are continuing to look for a wider reach through the online-based commercial center, thereby creating more fresher jobs in Digital Marketing. If you intend to become a professional in Digital Marketing, you must keep up with the latest trends and incorporate them into your strategies.

Profitable Positions in Digital Marketing 

The Digital Marketing sector offers several job roles with great salaries. To name a few, Digital Marketing Executive, Digital Marketing Manager, Search Engine Optimizer, Social Media Marketing Expert, Digital Marketing Copywriter, Content Writing, SEM Specialists, etc. For fresh graduates, there are a number of opportunity to get hired in these areas who also earn a good salary. Digital Marketing markets have exploded in recent years, thus increasing the demand for these professions. As a fresher, you can specialize in blogging, email marketing, and vlogging, which are all Content Marketing Specialists specializing in digital marketing and earning good salaries.

Let us see who is a Digital Marketing Analyst and what he does?

Digital Marketing Analyst

• The job of a Digital Marketing Analyst is to use digital marketing data to train brands and organizations how to generate leads.
• It is important that Digital Marketing experts communicate well.
• It is important that they are able to quickly convey technical facts or knowledge to non-technical colleagues.
• In addition, they should be accurate and consistent, based on the statistics and data they have collected.
• Furthermore, they should work closely with project managers and watch product demonstrations to determine which tools are best suited to their brand or business.

Now, we shall discuss the salaries of a Digital Marketing Analyst and the factors influencing the salaries of the Digital Marketing Analyst.

It’s always important to keep in mind that there are multiple factors that impact the ultimate salary of digital marketing fresher analysts.

Work Experience Span

• Digital Marketing Analysts’ work experience determines their salary scale.
• Since digital marketing is quite a different platform compared to traditional marketing methods, the latest technologies have emerged to meet the growing demand for digital marketing analysts who work with social media marketing platforms and tools. 
• You can earn a high-end salary package if you have good experience to back you up.

Reputation in Online 

• This is one of the main factors to look at while considering the impact of the salaries of a Digital Marketing Analyst. 
• Mostly, the Writers, Designers very often subside to know a good reputation always excels in their earning potential. 
• The more effective your work is, the more in demand you are and the higher digital marketing jobs for freshers salary. 
• Thus to fulfill this, you can create an excellent online network.

Skills of the fresher

• As cited above, you can earn more money if you have a polished set of skills. 
• It is well known that digital marketing is an astonishing field and fills with all sorts of skills from marketing to content writing and adds to design. 
• Your skills play an important role in the salary packages. 
• Having the right skills can impress your recruiter.

Job role 

• The elevation of your career as a digital marketing analyst highly depends on the salary you get. 
• The more experience you get the more salary you can earn. 
• The job responsibilities can also influence your salary pay scale.
• If you are into the brand campaigns and perform well that benefits the organization, there are chances of getting higher salaries.

Efficiency in Profession

• In digital marketing, every work you do is accounted for. 
• When working in digital marketing, high efficiency is very much required to run the campaign, bring out a good investment return, and thus earn high salaries.

Having the above points on the note, let us discuss the salary structure of a Digital Analyst having been influenced by these factors. 

Digital Marketing Analyst Salary as per Experience

• The entry-level digital marketing salary for freshers analysts gets 2 LPA.
• The mid-level Digital Marketing Analyst is paid a salary of 3.45 LPA.
• The most experienced Digital marketing Analyst gets a salary of 6 LPA.

Digital Marketing Analyst salary based on the Locations

• The digital marketing salary for freshers per month gets a salary of 33,000 pm in Bangalore.
• The approximated pay of a Digital Marketing Analyst in Chennai is 3.27 LPA.
• The Digital Marketing Analyst gets a salary of  2.98 LPA in Hyderabad
• A salary of 3.54 LPA is paid for a Digital Marketing Analyst in Delhi.
• The Digital Marketing Analyst’s salary in Mumbai is 3 LPA.
• The salary offered for a Digital Marketing Analyst in Pune is 3 LPA.

Digital Marketing Analyst Salary as per the Skills

• The Digital Marketing Analyst working in SEO gets a salary of 2.16 LPA.
• The Digital Marketing Analyst working in SSM gets a salary of 2.75 LPA.
• The Digital Marketing Analyst working in Google Analytics is paid around 4 LPA.
• The Content Writer Digital Marketing salary fresher field gets a salary of 2.35 LPA.

Skills required for Digital Marketing Analyst

• Certified in Digital Marketing.
• Good analytics and SEO skills are essential.
• Analytical and critical thinking skills are essential.
• The ability to make informed decisions is essential.
• Excellent interpersonal and cooperative skills are essential.
• Excellent communication and showcasing of ability.

Job responsibilities of a Digital Marketing Analyst

• Format, optimize, and distribute email messages and marketing campaigns, event invitations, announcements, and newsletters and do email marketing and lead-generating operations.
• Update and maintain information in the CRM relevant to business development and marketing efforts.
• Develop and grow effective marketing mailing lists, blogs, websites, intranets, and content management in collaboration with the company.
• Update the company’s website and microsites using Sitecore, HTML code, and a content management system (CMS).
• Before posting on company websites, ensure that all content adheres to specified standards.
• Create, analyze, and interpret specified reports using tools like CRM, Google Analytics, social media management platforms, and CRM.

Digital Marketing is changing as a result of advanced advertising. People are embracing publicizing since it is more personal and relevant at this time. Digital marketing is the creating place for new careers that are more aspiring and well-compensated.

Hope from this blog, you have understood that the Digital marketing field provides candidates with great digital marketing salary for freshers and career opportunities as well as astounding growth. Digital marketing Analysts draw a lot of career growth in top companies and attract most worldwide clients. Digital marketing is the right choice every fresher can think of after their graduate courses.