Marketing Manager
Posted date [21-Feb-2012]
(ID: 4629)
Role:
- Conceptualise and execute ways to promote Spanedea among students and parents within overall customer acquisition cost of Rs. 100 / student
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Sample tools can be:
- Web advertising
- Alliances
- PR
- Existing Online Students at Skype, V-sat based program, Ecommerce buyers
- Capturing data of students coming in touch with Spanedea network (website/ webinars/FB etc.)
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Development of funnel system for students and programs corresponding to each Level
- Level 1: In touch with Spanedea but not registered anywhere
- Level 2: Registered but not engaged in any activity (Webinar/ Trial Class etc.)
- Level 3: Engaged but not transacted
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Conceptualise, develop and execute tools as part of funnel management system. Possible tools in program can be
- Contact through email/ phone/ offline activity (Contest/ Special Offer/ Trial sessions etc.)
- Webinar invite
Deliverables:
- Ratio of 40% for different levels in funnel
- To be among top 10 education sites in Indian Education Space in terms of site traffic



