Digital Communications Manager
Posted date [21-Feb-2012]
(ID: 4633)
Role:
- Overall Communication Personality to be defined for brand
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Facebook
- Define personality of our FB page
- Create Program Calendar for posts
- Make 3 posts atleast on daily basis in sync with personality defined
- Conceptualise and execute contests. Alteast 2 every fortnight out of 1 should be without any technical support. Target should be 20 entries in every contest
- Coordinate with other team members to drive traffic on our FB page
-
Blog
- Write 1 blog post every alternate day; on our blog page
- To be shared on Google+, FB, Twitter - reworded to be format appropriate
- Blog posts should have a target segment dimensions could be students and teachers or academic versus non-academic or academic segment - test prep, music, CA
-
Email Communication
- Define email communication calendar and categories
- Create drafts and improvise upon them based on feedback and business evolution



